Article Custom Vinyl Tile Lets Flooring Make a Statement

In commercial design, every surface plays a role, and few have as much impact as the floor. Flooring is easy to overlook as just a surface to walk on. But that's only half the picture.

Your flooring is where you can make a first impression, guide movement, and reinforce your brand. While walls and signage typically carry the visual weight, luxury vinyl flooring is often an overlooked design opportunity.

Fortunately, that’s changing.

With luxury vinyl tile (LVT), designers already have a durable, flexible, and visually rich material at their disposal. And now, thanks to new customizable options, commercial LVT is assuming a larger role. It's no longer just a background. It's a central part of the design story.

5 Ways to Send a Message with LVT Flooring

LVT can personalize a space, offering brand storytelling in ways traditional flooring can’t. Here are just a few ways designers are using it to personalize and elevate spaces:

1. Wayfinding Without Walls

Flooring can do more than cover square footage—it can direct traffic in healthcare, education, and large office environments. Shifting colors or patterns in vinyl tile can subtly guide people to their destinations. For example, flooring can help guide students to cafeterias, classrooms, and key school locations. Wayfinding with flooring is intuitive, unobtrusive, and visually clean.

2. Embedding Brand Identity

Your flooring is a perfect canvas to reinforce a brand’s look and feel. You can bring corporate colors to the forefront. With water jet cutting, you can add a company logo to LVT flooring and create a unique look. LVT flooring options allow brands to build their identity into the architecture itself.

3. Defining Zones in Open Spaces

As open floor plans continue to dominate, flooring options like LVT help create a sense of structure. For instance, a change in color or layout can mark collaboration zones, quiet areas, or communal hubs. And it can do so without resorting to conventional approaches like signage.

4. Enhancing Experience Through Mood

Designers use color, pattern, and texture to shape people's feelings in a space. LVT can evoke energy with dynamic, geometric patterns or create a calm atmosphere with soft, natural tones. The emotional impact of flooring is powerful when done with intention.

5. Reinforcing Culture and Values

Flooring can reflect more than brand colors, expressing what an organization stands for. Whether incorporating inspirational phrases, cultural motifs, or design elements that convey collaboration, vinyl tile can help communicate a company’s values in subtle yet powerful ways.

It shows people, not just what the space looks like, but what it’s all about.

Custom LVT Lets You Make an Even Bigger Statement

As you've seen, traditional commercial LVT can allow you to make a statement. But what if you could take that ability to another level?

Meet Kaleido Color Lab, a new program featuring semi-custom LVT from Armstrong Flooring®, a brand recognized for its commercial flooring solutions. This new option fills the gap between standard products and complete custom designs. It brings flexibility, personality, and speed to the process without the typical custom barriers.

Here’s how it works:

1. Choose a Design Base:

Choose from three foundational patterns: Prism, Mirage, or Mosaic. Each offers its own visual rhythm and layout style.

2. Add a Pop of Color:

Layer in an accent that aligns with your brand palettes, zoning needs, or to add energy.

3. Select Size:

Choose a tile size that fits the scale of your space and aligns with your design intent.

The only caveat is that you must place a minimum order of 2,500 square feet. It's pretty easy to do.

The LVT is made in the USA and is available in a loose-lay format.

LVT Designed for Designers

Kaleido™ Color Lab provides a creative tool for designers who want more control over their spaces' look, feel, and function. It makes bringing your ideas to life easy, combining flexibility with user-friendly tools.

With Kaleido, you can:

• Download high-quality digital renderings of your custom design.
• Request a complete sample kit, including a 3x3 base sample and your accent color. Request a digital print, which will be shipped with a 3x3 sample of the design base & accent sample – for color confirmation.
• Visualize your design in a room scene or upload a photo of your room for a realistic view.
• Share design concepts quickly with clients and project teams.

It’s a more innovative, faster way to personalize luxury vinyl tile flooring.

LVT Flooring That Makes a Statement

Custom flooring designs don't need to be complicated. Now you can create spaces that transcend mere flooring to reflect the people, purpose, and brand behind them.

Personalization is the new standard in flooring. With Kaleido, you can make your floors part of that story.

Ready to create a custom LVT design that makes your statement? Contact an Armstrong Flooring representative at 1-866-243-2726 or visit our website to start designing your space today.