When it all began in a tiny two-man cork-cutting shop in 1860 in Pittsburgh, our national frontier barely reached beyond the western mountain ranges. Thomas Armstrong's first deliveries of hand-carved corks were by wheelbarrow.
The son of ordinary Scotch-Irish immigrants from Londonderry, Thomas Armstrong steered his struggling company through the Civil War, financial panics, disastrous factory fires and a cutthroat marketplace. He succeeded because he relied upon a family credo of hard work and faith. He attracted and held dedicated employees who shared the same values. He took pride in the production and sale of quality products that bore his family name. And he was determined that his company always act with fairness and in the balanced best interests of customers, stockholders, employees, suppliers, community neighbors, government and the general public.
Armstrong was among the first of American entrepreneurs to discard the old business principle "Let the buyer beware,” meaning the buyer alone is responsible for checking the quality and suitability of goods before a purchase is made. Instead, he pioneered the principle "Let the buyer have faith," standing behind his products and giving customers confidence in their purchase.
He was a branding innovator, too, stamping "Armstrong" on each cork as early as 1864. And soon he was tucking a written guarantee into the burlap sacks of cork shipped from a big new factory on a Pittsburgh riverbank.
As buyer confidence in the Armstrong brand of product and service grew, so did national sales. In the mid-1890s, Armstrong emerged as the world's largest cork company.
Early on, the company began to find new uses for cork and let one product lead logically to another. A new factory rose from a cornfield on the edge of Lancaster, Pennsylvania, and in 1909, a year after Thomas Armstrong died, the company started making and selling linoleum, the first in a robust flooring product portfolio to come.
The Armstrong formula for success became clear – stick to your core business and your core values but adapt to changing conditions as the market and your customer demand – a philosophy that’s alive and well in Armstrong Flooring today.
And now we’re writing the next chapter in our storied history. In April 2016, we separated from Armstrong World Industries and emerged as a stand-alone publicly traded company (NYSE:AFI). While it seems like a subtle change, it’s actually significant because it allows us to focus solely on sustaining our leadership position in the flooring industry through sizable investments in the hallmarks of our brand: innovation and design.
While our company name is “new,” our 150-year legacy and continued commitment to providing customers with inspiring designs, unparalleled durability, uncompromising quality, and superior service remains the same.
We are Armstrong Flooring. And we’re reinventing flooring….again!