Flooring for Builders and Property Management

The Armstrong Flooring Advantage

Builders and property managers have a unique set of challenges when it comes to flooring for their homes and communities. Home builders not only need flooring that is stylish and durable but options for every price level that are readily available. Property managers need stylish products that are durable for more turns but are also quick and easy to install and replace.

Armstrong Flooring has over 150 years of experience, quality and innovation in hard surface flooring. To meet the unique needs of our builder and property management customers, we provide:

  • Superb quality and realistic designs from trusted brands that are desirable to your customers and residents
  • Reliable availability through Recommended Style Lists (RSL) in every category which ensure the products listed will be available all year
  • Innovative product technology that allows for quick and easy repairs and better damage control
  • Large selection of products across categories for every price point and every budget

Below are some featured products perfect for Builders and Property Managers.


Rigid Core Elements

Beautiful, Long-Lasting and Easy-To-Maintain

Urethane wear layer protects against scratches, scuffs and stains for a long-lasting new floor look and performance.

100% Waterproof*
Ideal for high-moisture areas including kitchens, bathrooms and basements.

*When exposed to water Rigid Core Elements planks will not swell, buckle or loose integrity.

Easy Installation
No glue, pad or underlayment required. Planks feature an attached polyethylene underlayment that helps hide minor subfloor imperfections and reduces sound transmission.


American Personality 12

Stylish. Durable. American Made.

Design Differentiation
20 unique planks per design with additional variation – virtually eliminates visible pattern repeat

Tough fiberglass reinforced structure requires no acclimation in most installations*

*Installation environment needs to be temperature controlled.

Domestically Made
Armstrong Luxury Flooring is proudly made in Stillwater, Oklahoma with global and domestic content.


American Personality™ 12 Performance Video


Natural Personality 2

The Ideal Combination of Performance and Beauty

Guaranteed not to rip, tear or gouge from normal household use, multiple tenants, and moves

Dry-Back planks stand up to high-traffic and high moisture

Realistic Visuals
Hardwood visuals capture the graining and tones of the popular wood species: oak, walnut, hickory and pine

Unparalleled Protection
Urethane finish resists scratches, stains and wear

S-1841 Quiet Comfort Floating Underlayment

Combine Natural Personality 2 with S-1841 Floating Underlayment to turn a glue-down product into a floating floor. A value engineered solution to click LVT.

Easier Install
S-1841 Floating Underlayment reduces subfloor prep

Easier Repair/Replace
Floating underlayment allows for easy cut out and replace

Enhanced Acoustic Performance
S-1841 Floating Underlayment provides superior through the floor and in-room footfall noise reduction



The Money Saving Choice with Maximum Durability

Maximum Durability
The propriety StrataMax base layer is made with 70% limestone, providing the ultimate resistance to rips, tears and gouges.

Easy Installation
StrataMax lays flat allowing for a loose-lay installation as well as modified or full spread options.

Fewer Call Backs
Maximum durability and ease of installation means less room for error. Install StrataMax quickly and confidently.

StrataMax Performance Video

Our Brands

Get the right floor for your customers and residents.
The Armstrong family of brands features an expansive product portfolio with solutions for Builders, Property Management and Multifamily. Browse products across our sites or contact an Armstrong Sales Rep for assistance. 

Armstrong Flooring - Residential 
Bruce Hardwood Floors
Capella Wood Floors
HomerWood - Premium Hardwood Flooring