Information We Collect and How We Use It
Our primary goal is to collect information in a friendly, customized, and efficient manner. We collect:
Armstrong may require customers who request access to specialized content or services, register to use our Site or mobile application, participate in discussion boards, or enter contests, to give us personal information, including demographic information and unique identifiers, in order to provide you with a more personalized experience or verify your passwords.
Personal information we collect may be used by Armstrong to advertise or market our business, promotions, or services, keep and maintain accounts, and keep records of transactions. For instance, if you provide us with your email address, we may send you emails, which you may unsubscribe from, informing you about Armstrong products, programs, offers, and services. (See the Section titled “Choice” below for more information about how to change your email preferences.)
Information You Post on our Site
Our Site and mobile application may provide you with opportunities to share information such as free-form comments or product reviews. Information you post on discussion boards on the Site or our mobile application may appear in the public domain, such as through search engines or other publicly available platforms, and may be “crawled” or searched by third parties. Do not post any information that you are not comfortable revealing to the public at large.
Sweepstakes and Contests
Disclosures and Transfers
Armstrong will not sell, rent, disclose, or transfer your personal information to any third party except when one of the following conditions is true:
Except as otherwise permitted or required by law, Armstrong only retains personal data for as long as necessary to fulfill the purposes Armstrong collected them for. To determine the appropriate retention period for personal data, Armstrong considers the amount, nature, and sensitivity of personal data, the potential risk of harm from unauthorized use of processing by other means, and any applicable legal requirements.
We maintain log files tracking IP addresses to analyze trends, help diagnose problems with our servers, and to monitor traffic/usage in order to provide better service to our clients and Site visitors.
Armstrong engages with a third party, Google Analytics, to measure your use of our websites and applications so that we can make improvements, tailor the Site and online services to your likely interests, and conduct market research. The information provided to this third party does not include personal information. If you do not want your use of our Site tracked, do not use it.
We may use third-party service providers to serve advertisements on our behalf across the internet. These service providers may collect your IP address and non-personally identifiable or de-identified information about your visits to our Site in order to serve Armstrong ads while you are visiting other websites. Third party advertising websites, such as Facebook, may use tracking pixels to track the success of the ads we run on such websites.
The Site may collect non-personally identifiable information during your visit, such as type of browser, operating system, domain name, or IP address. We do not link IP addresses to any personally identifiable information. This means that your session will be logged, but you remain anonymous to us. IP address information is used only to improve the service of the Site.
Armstrong also collects information through "referrers" and various environmental variables. A "referrer" is information that the browser passes to Armstrong’s web server which references the URL from where you came. "Environmental variables" include, among other things, the domain from which you access the internet, the time you accessed our Site, type of browser, operating system or platform used, the internet address of the website you left to visit Armstrong, the names of the pages you visit while at our Site, and the internet address of the website you then visit. We collect all of this information to allow us to detect broad demographic trends, to provide information tailored to your interests and to enhance your experience on the Site.
In certain situations, the use of pixel tags and cookies may be controlled by unaffiliated entities in order to manage programs or promotions. Where permitted by law, Armstrong cannot be responsible for third-party uses of Pixel Tags and cookies; however, when we are able, we will require these unaffiliated entities to not collect personally identifiable information.
To help us improve our Site and to ensure that we make every effort to provide you with information and offers that are of interest to you, we may develop a non-identifiable profile based on the pages within our site that you visit. No automated decisions are made that would result in legal effects or similarly significantly affect an individual.
Links to other Websites
Notification of Changes
This Site is not targeted to children under the age of 16, and we do not knowingly request personally identifiable information from any child under the age of 16 without parental consent. If we receive such information, we will delete it as soon as we discover it and will not use it or share it with third parties.
You have the following choices regarding the use of your information:
We respond to all requests that we receive from individuals who wish to exercise their data protection rights in accordance with applicable data protection laws. You may have the following rights depending on the country in which you live:
Data Storage and Maintenance
All personal data collected is stored and maintained in the United States, unless legally required to be kept elsewhere.
Armstrong may share personal data with its service providers to process a business transaction or when otherwise permitted or required by law. Armstrong service providers are required by contract to adhere to the same data protection laws that Armstrong follows to further ensure data security.
We make every effort to have reasonable security procedures in place to protect the loss, misuse or alteration of information under our control.