Armstrong Flooring’s tongue-in-cheek ‘Office Nemesis’ video, produced by The Anderson Group, won a 2018 ADDY Award for cinematography from the Philadelphia Ad Club. The awards salute the excellence of work created by the Philadelphia advertising community.
In the video, Armstrong Flooring’s Natural Creations® with Diamond 10® Technology goes up against the office nemesis. The video captures the supreme durability and stain resistance of Diamond 10 Technology which harnesses the strength of cultured diamonds, with all of the properties if real diamonds, one of nature's hardest substances. Since its unveiling, Natural Creations with Diamond 10 Technology has reset the industry standard by offering the industry’s highest scratch, stain and scuff resistance. The collection is available in an array of patterns to reflect the natural look that is increasingly popular in today’s retail designs along with modular shapes and sizes inspired by the natural beauty of wood, the colors and organic variations of stone and the distinctive woven-like appearance of textiles.
Published March 21, 2018