Armstrong Flooring Offers Free Samples for Consumers in New Shop At Home Campaign

Design-a-Room Online Flooring Tool Enhanced, to Support Project Planning from Home

LANCASTER, Pa. – Armstrong Flooring is launching a program to ship free flooring samples directly to consumers, as well as new enhancements to its online Design-aRoom tool – making it easier than ever for homeowners to plan their next project.

“As people spend more time at home, it’s likely to spark ideas for their next home improvement project,” said Meredith Hafer, Director, Residential Marketing for Armstrong Flooring. “We want to make it convenient for homeowners to keep those plans moving forward, with free samples delivered right to their door, and easy-to-use online design tools.”

Armstrong Flooring will ship up to three flooring samples for free. Consumers can learn more and place orders by visiting the company’s website.

Upgrades to the company’s online Design-a-Room tool make it even more convenient to compare products and see how new flooring will look in their home. Customers can:

  • Upload a photo of their own room and apply different flooring options using quick, convenient autofill functionality
  • Compare the look of floors by sliding back and forth between side-by-side images
  • Change wall colors in the room, choosing from a selection of Sherwin-Williams paint colors

“Our Design-a-Room online tool has always been a great way for customers to get a sneak peek at how new flooring would look in their home,” said Amanda Wilkinson, Digital Strategy Manager at Armstrong Flooring. “Now we’ve enhanced it with new features to improve the visualization of new flooring. Plus, if you’d like to explore design inspirations in addition to your own room photo, we’ve added new room scenes to choose from.”

Design-a-Room offers a virtual look at how your home can be enhanced with Armstrong Flooring products including rigid core flooring, luxury vinyl tile, engineered tile, and vinyl sheet.

You can get started at the Design-a-Room page, found on Armstrong Flooring’s Residential flooring website under Inspiration.


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Published April 08, 2020