Armstrong Flooring Introduces Essentials Plus Rigid Core Flooring
New residential rigid core product offers latest design aesthetics and increased durability.
LANCASTER, Pa. (October 18, 2021) – Armstrong Flooring, a leader in the design and manufacture of innovative flooring solutions, is pleased to announce the launch of a new rigid core product, Essentials Plus. Designed for residential spaces, Essentials Plus features the newest, on-trend designs while offering the same excellent performance standards expected from Armstrong Flooring.
Essentials Plus Rigid Core
Touting the tagline, ‘Beauty Built to Last’, Armstrong Flooring’s newest rigid core collection, Essentials™ Plus, channels the popular Japandi design influence with a 20-SKU assortment that encapsulates this hybrid trend of melding Scandinavian and Japanese design creating a warm and calming aesthetic with a focus on clean lined minimalism. Built to withstand active lifestyles and households, Essentials Plus’ 5.5 mm SPC core offers superior indent resistance, while its 100% waterproof planks are protected by a 20 mil commercial grade wear layer for increased durability and lasting scratch, scuff and stain protection. Available in 60-inch planks with 7-inch and 9-inch width options, Essentials Plus also features a painted bevel for added realism and offers an assortment of on-trend and realistic wood and concrete visuals.
“As design trends move to a cleaner and lighter aesthetic, influenced by the height of pandemic, ‘Japandi’ comes to forefront,” says Di Anna Borders, Vice President, Design. “This is a melding of the modern flair of Scandinavian design and the timeless elegance of the Japanese aesthetic. Essentials Plus features clean, natural looking woods and trend-forward concrete looks.”
Essentials Plus comes with a 30-year Residential Limited Warranty and 10-year Commercial Limited Warranty when installed in accordance with the recommended Armstrong Flooring adhesive and instructions
Armstrong Flooring, Inc. (NYSE: AFI) is
a leading global manufacturer of flooring products and one of the industry’s
most trusted and celebrated brands. The company continually builds on its
resilient, 150-year legacy by delivering on its mission to create a stronger
future for customers through adaptive and inventive solutions. Headquartered in
Lancaster, Pennsylvania, Armstrong Flooring safely and responsibly operates
eight manufacturing facilities globally. Learn more armstrongflooring.com.