Armstrong Flooring Debuts New Commercial Website

Lancaster, Pa., November 2, 2016 – Armstrong Flooring continues to lead the flooring industry by providing products, expertise and inspiration for building professionals and consumers. In the same fashion, the commercial division of Armstrong Flooring has proudly introduced a brand new website this week – an inspirational platform designed for all visitors from A&D specifiers to contractors and installers to facility managers and end-users.

Armstrong Flooring has always provided flooring solutions that inspire spaces where people live, work, learn, heal and play. Now the leader in LVT, VCT, BBT and Hardwood, Laminate and Sheet flooring is taking that inspiration further through a thoughtful redesign of its new website, in several ways.

Inspirational Storytelling
New to the site, the Inspiration section provides A&D specifiers with an opportunity to browse dozens of projects from healthcare to education to retail through new featured photo galleries, and the Information Library will allow specifiers the search by product, content type or topic. Through the DesignVisualizer, specifiers can see their design come to life. Users of the tool can utilize actual room scenes or line drawings, and access to the full portfolio of Armstrong Flooring products allows them to see the design and then download, save or share with project partners and clients.

Sketchbook, a new blog from Armstrong introduced in May, provides innovative content, ideas and inspirations for the design community. In addition to project stories and industry segment updates from Armstrong Flooring’s in-house subject matter experts, Sketchbook provides reports on the latest trends in commercial flooring design.

Full Transparency in One Click
Armstrong Flooring’s commitment to sustainability runs deep. The new website highlights those efforts and the brand’s pledge to be responsible, sustainable and transparent through Armstrong Flooring’s sustainability program, On&On. As part of the new Sustainability section added to the site, visitors will find sustainable resources, quantifiable environmental data on Armstrong Flooring’s products and information on the company’s alternative, flexible end-of-life recycling solutions.

Case studies from across the healthcare, retail, hospitality, educational and office segments can be found among the hundreds of new resources added to the site. In the revamped Resources section, specifiers can download EPDs, whitepapers, technical articles and more. And specifiers looking to learn about the latest product offerings best suited or designed for specific settings and needs, will find a full range of options for specification including full color product images with material details and inspiring project photography, provided in the new Market Segment section of the site.

Specifiers can also provide feedback through Armstrong Flooring’s Insight Community and sign up to be a part of the online panel on the new site. Open to individuals who specify, purchase, sell, install or maintain flooring products, the research panel is just another way Armstrong Flooring is engaged with the A&D community to garner their insights, helping to develop the latest in innovative products and services.

Responsive Design and Easy Navigation
The fully responsive website will allow specifiers and contractors to help tell the complete story of their client’s flooring design, whether in the office or on the job site. The site’s in-depth mobile capabilities allow contractors and installers the ability to learn new skills and solve on-the-job problems by downloading installation tips and videos on maintenance, testing methods and various products right directly to a mobile device.

Visit the all new yourself to learn about the latest in Armstrong Flooring’s innovative technologies, download product guides, explore trends, or find inspiration.

About Armstrong

Armstrong Flooring, Inc. (NYSE: AFI) is a global leader in the design and manufacture of innovative flooring solutions that inspire spaces where people live, work, learn, heal and play. Headquartered in Lancaster, Pa., Armstrong Flooring is the #1 manufacturer of resilient and wood flooring products across North America. The company safely and responsibly operates 15 manufacturing facilities in three countries and employs approximately 3,500 individuals, all working together to provide the highest levels of service, quality and innovation to ensure it remains as strong and vital as its 150-year heritage. Learn more at