Natural Creations with Diamond 10 Technology Wins Product Innovations Award from BUILDINGS Media

Lancaster, Pa., August 17, 2016 – Armstrong Flooring, a global leader in the design and manufacture of flooring solutions, is proud to announce that Natural Creations with Diamond 10 Technology has received a Product Innovations award from BUILDINGS Media. The product is a member of an elite group of products showcased in the August 2016 issue of BUILDINGS and online at The BUILDINGS editorial staff evaluated submissions in terms of their innovation and contribution to productive workplaces. The staff then evaluated finalists in person at the NeoCon® 2016 show in Chicago. Natural Creations with Diamond10 Technology received the Grand Award (1st place) in the flooring category.

Natural Creations Luxury Flooring with Diamond 10 Technology made its debut at NeoCon with three distinct design collections from its product lines – ArborArt, EarthCuts and Mystix. Designed for unlimited creative flexibility, the products meet the complex budget, sustainability and performance needs required by interior designers and architects and end-users alike. Natural Creations comes standard with Armstrong Flooring’s revolutionary Diamond10 Technology, which uses the hardness of cultured diamonds to keep it looking new through years of use. It features the industry’s first performance technology made with cultured diamonds, protecting Natural Creations floors from scratches and scuffs better than any other luxury flooring. By repelling dirt and stain-causing agents, Diamond 10 Technology keeps Natural Creations cleaner longer without the need for polishing.

With the quality, expertise and ingenuity that architects and designers have come to expect of Armstrong Flooring, Natural Creations with Diamond10 Technology was designed in direct response to commercial interior performance needs and design trends. Available in a wide range of colors, patterns, sizes and themes, the product line is arranged in three primary design categories:

ArborArt: More than 50 naturally inspired wood visuals in color and design combinations that span the entire spectrum, from the golden browns of traditional oak and the bold grain of exotic tigerwood to trend-setting weathered driftwood and even petrified wood looks. Find wood design in ArborArt that even Mother Nature herself cannot provide.

EarthCuts: These large-scale tiles draw design inspiration from beauty beneath the ground, including natural stone, minerals and metallic ore. A palette of earthy neutrals ranges in tone from cool grays to warm beiges with all the detail and variation of the materials that inspired them.

Mystix: Cutting-edge design defies categorization. The ever-evolving Mystix collection dabbles in textures, textiles and hand-painted art. And a palette of brights adds a vibrant pop of color to enliven commercial spaces.

To view winners from the 2016 Product Innovations program, click here:

About Armstrong

Armstrong Flooring, Inc. (NYSE: AFI) is a global leader in the design and manufacture of innovative flooring solutions that inspire spaces where people live, work, learn, heal and play. Headquartered in Lancaster, Pa., Armstrong Flooring is the #1 manufacturer of resilient and wood flooring products across North America. The company safely and responsibly operates 15 manufacturing facilities in three countries and employs approximately 3,500 individuals, all working together to provide the highest levels of service, quality and innovation to ensure it remains as strong and vital as its 150-year heritage. Learn more at   


BUILDINGS Media serves more than 74,000 commercial building owners and facility managers in North America. Its magazine, newsletters and website provide information that helps subscribers and users make smarter decisions about managing, operating and renovating their facilities.